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Press release
The launch ceremony was presided by Shri Anant Geete, Union Minister Heavy Industry and Public Sector Enterprises.
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Tata Motors’ Intra V10 is built for business owners who need a formidable pickup for moderate load and lead applications. The Intra range is built on Tata Motors new ‘Premium Tough’ design philosophy which aims to combine visual richness and sophistication with robustness and reliability.
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Becomes the first OEM to deploy Advanced Driver Assistance Systems on PRIMA and SIGNA Range Tata Motors PRIMA and SIGNA trucks fitted with WABCO's Advanced Driver Assistance Systems – OnGuardASSIST™ and OnLaneALERT™ for a demonstration at WABCO India's test track, Chennai The commercial vehicle Business Unit of Tata Motors is forging ahead with the development of safety-enhancing advanced driver assistance system solutions for deployment on its medium and heavy duty commercial vehicles. This ambitious goal is aimed at reducing the number of road accidents, increasing vehicular as well as occupant safety, in a broad range of visibility conditions. Offering enhanced operational efficiency the systems will also help reduce operating costs for fleets. After becoming the first OEM to deploy Electronic Stability Control (ESC) for medium and heavy duty commercial vehicles last year, Tata Motors is today announcing the availability of a range of new safety technologies. The Advanced Driver Assistance Systems (ADAS) being offered by Tata Motors include a Collision Mitigation System (CMS) and a Lane Departure Warning System (LDWS) for PRIMA and SIGNA trucks.
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L-R : Rohime B Shafie, Head of Automotive, DRB-HICOM, Rudrarup Maitra, Head International Business, Commercial Vehicles, H. E. Shri Mridul Kumar, High Commissioner of India to Malaysia, YBhg Dato’ Abdul Harith Abdullah, Chief Operating Officer, Automotive Distribution, Defence, Manufacturing & Engineering of DRB-HICOM, Rustom Nagporewalla, Regional Manager - ASEAN, Far East, Russia & CIS, Mr Chin Tan Hee, Chief Operating Officer of DHCV. Tata Motors, India's largest commercial vehicle manufacturer, along with its authorized distributor DRB-HICOM Commercial Vehicles Sdn. Bhd. (DHCV), today launched the Tata Super Ace and the Ultra range of commercial vehicles in Malaysia. These vehicles have been designed for the modern commercial vehicle customer, with superior performance, world-class cabins, high load carrying capacity and flexible body-load configurations.
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Tata Motors is the only Indian OEM to participate in this international motor show till date. The journey that began in 1998 with the Tata Safari, Tata Sierra and Tata Small Car Prototype, then a revolutionary product owing to the vision of our Chairman Emeritus, Mr. Ratan N. Tata. This tradition has continued from strength to strength with innovative technologies and futuristic concepts, showcased every year.
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